Plant Based Eyewear

What is plant based eyewear?

Plant based eyewear is producing eyewear with cellulose bio-acetate rather than commonly used plastic acetate. Bio-acetates are produced from cotton and wood-pulp fibres manufactured under a new formulation, using substances from renewable sources.

How is this helping our planet?

By designing our eyewear using eco-friendly bio-acetate we are eliminating excess plastic use. This bio-acetate is 100% biodegradable meaning that it can be degraded into carbon dioxide, water, methane, mineralised in organic salts and new substances, therefore being returned to nature. This process circulates the resources back into our planet, truly achieving sustainable development.  

How to ethically recycle your eyewear? 

To support our customers in the recycling process, we have launched a return and recycle initiative. This gives customers the opportunity to return their broken or used Luv Lou eyewear for us to recycle based on material in exchange for a discount for future purchases. We have partnered with Terracycle who have the returns repurposed or recycled. 

Who is Terracycle?

TerraCycle is an innovative waste management company that operates in 21 countries with a mission to Eliminate the Idea of Waste. It is a global leader that partners with businesses, communities and individuals to move from a linear economy to a circular one.