Introducing our latest collaboration Luv Lou x Ellidy.

Ellidy Pullin has been a friend of the Founders Hayley + Jayde for many years and a Luv Lou muse since the beginning.

Ellidy’s warm, energetic and infectious personality embodies so much of the essence of Luv Lou. The collaboration organically evolved through Ellidy’s style and love for sunglasses and was effortless in its design development. The collection is inspired by Ellidy’s bold, colourful and curated personal style.

The campaign was shot not far from Ellidy’s home in the Byron Bay hinterlands. Shot by photographer Jamie Green, this shoot embodies Ellidy’s love for nature and reflects the natural beauty that she is.

The collection features the “Ellidy” frame in 3 colourways, Denim, Black and Magenta. This modern oval frame features petite gold detailing on the side of a luxurious thick arm that makes this style feel elevated and luxe.

Made from a mix of acetate and bio-acetate this collection is tailored to all and comes homed in a baby blue velvet case to care for your eyewear.

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